Having a personal brand is not only a great way to create trust for potential employers or clients, but it also helps to build relationships by showing braveness, self-awareness and authenticity. If we dare to tell our complete story and build our brand not just around our successes, but also our failures, struggles and how we grew from them, we can build full pictures that people can see and relate to. That’s how we can set ourselves up for success no matter the field or position that we want to pursue.
Code of Self-Branding was an Erasmus+ project created to empower young people pursuing their dream career and stimulate entrepreneurial learning. We started from ourselves – building self-branding from a personal perspective to higher the chances to find the right job and further went to entrepreneurship in more in depth. The idea behind this project was to create a safe space where participants could explore their core values, share their authentic stories and experiment creatively with their branding identity.
The outcome was a series of 5 tutorials related to self branding to disseminate the knowledge acquired and digital creations supporting local initiatives.
Check them here: https://abroadship.org/story-code-of-self-branding-ii-youth-exchange-in-united-kingdom/